Wit Africa’s economy growing and hotels increasingly investing in their local presence, the question rises what Africa’s growing crowd of business travellers is looking for in a hotel. Africa’s hotel booking site Jovago.com found the answers in a survey. One important finding is that African travellers prefer 3-star hotels.
Jovago.com offers thousands of hotels around the world for business and leisure customers to book online. In a survey among its African customers, the Jovago found that that they prefer three-star properties over four-star hotels. Africa Business reports that more than 40% of African travellers look for the comfort and affordability of 3-star hotels, 21% for 2-star hotels and 22 % for 4-star hotels. One and five star hotels are the least frequently booked.
The most important feature of a hotel is a pool, says 42 per cent of those interviewed. Next on the list is WiFi. The longest stay booked on the site was for 89 nights, the price range was between US $ 3 for the cheapest room to US $ 2846 for the most expensive hotels.
Jovago Africa is a company of Africa Internet Holding, a leading internet group in Africa owned by Millicom, MTN and Rocket Internet, a group of companies that also operates a number of very successful and reliable businesses such as Jumia, Kaymu, Hellofood, EasyTaxi, Lamudi, Carmudi and Lendico.
Further reading on africabusiness.com