In Kenya, Amazon has launched a new service aimed at customers that have no access to international credit cards. With Amazon PayCode, customers can order online and pay cash when their order arrives at a Western Union retail agent.
With the new service, first launched in Kenya and nine other countries in Asia and Latin America, is tapping into e-commerce customers in Kenya who want to pay for goods in cash. Quartz reports that during online store checkout, a special QR code is generated that is to be used to verify the customer’s identity and matched to the order confirmation for payment.
The service may become popular among customers who prefer to buy goods in cash and in their own currency. In strongly developing online markets, including Africa and the Middle East, many share this preference.
Amazon’s partnership with Western Union’s underlines the increasing focus from multinationals and fintech companies to boost financial inclusion and get more customers to do digital transactions. Amazon currently delivers to only 10 African nations as part of its global shipments operations.
Further reading on qz.com