Botswana: Street Finders project ‘advertising street signs’

1/25/2018 12:40:19 PM

Getting lost in the cities of Botswana will be a thing of the past, now that a new project is placing brand new street finders on many local roads and intersections. The nationwide project is to provide street signs across over 500 locations in the country.

The project is launched by advertising company Alliance Media, local network operator Orange Botswana and the Gaborone City Council. The project serves two purposes. It combines better ‘findability’ of streets and businesses in the country with new advertising opportunities. Sponsors can have their messages on the street signs.

According to BizTechAfrica, the project is the first substantive effort in Botswana to ensure that city street names are known and used.

A total of 250 Street Finders have already been erected in Gaborone, with the project now moving to outlying locations. This includes Francistown, Maun, Selibe Phikwe, Serowe, Molepolole and Kanye. The nationwide Street Finder Project will see a total of 500 Street Finders erected in total. The project is expected to be completed by December 2017.

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