Taxi passengers in Lagos, Nigeria, will soon enjoy entertainment on video screens during their trip. Local company Abercairn Digital is about to install 1,000 in-vehicle media screens in ride-hail taxis in the city.
The screens will offer content based on factors such as location, weather and traffic conditions. Passengers will enjoy using the fully interactive 10-inch IDOOH display tablets that offer a selection of high-quality lifestyle, news, entertainment, and an e-commerce function.
VenturesAfrica reports that the new business initiative is the result of a cooperation between Abercairn Digital, a leading Digital-Out-of-Home (DOOH) company in Nigeria, and Asian Out-of-Home (OOH) media technology company IDOOH. The new service are an opportunity for taxi drivers to earn extra money by introducing the screens in their cars.
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