Ghana, one of West Africa’s popular tourist destinations, offers many interesting investment opportunities. It is no surprise that Ghana featured prominently on PWC’s Hospitality Outlook 2017-2027 report as a major emerging market in Africa. Travel and hospitality business can tap into the country’s many attractions.
According to a report on Africa.com, investors find opportunities in the 15-Year National Tourism Development Plan (2013-2027), that looked at ways in which tourism can contribute to national and local economic development.
One of the most promising areas is tour operating for the local market. Investors could create packages particularly targeted at indigenous adventurers with some spending power, to local travel destinations such as Kakum National Park, Labadi Beach, Elmina Castle, the mighty Volta Lake, and the Akosombo Dam.
Other areas of investment are food tourism, Ghanaian art and transportation, more specifically tourist bus transport and tourist taxi’s. Furthermore, the report suggests: “Ghana’s railway transportation business would be a very lucrative one. Through private/public sector partnership agreements, investment in light rail systems deliberately constructed to serve communities in different parts of the country hosting tourist sites is sure to be easily profitable.”
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