Mara Messenger, the new African WhatsApp

Mara Online is challenging WhatsApp with a new African messaging app. The company has launched a new messenger app, Mara Messenger, which is set to shake-up the mobile technology space in Africa. The new messenger app is targeted at Africans all across the world.

Mara Messenger is the product of the subsidiary company of the Mara Group, the Pan-African conglomerate founded by Ugandan businessman Ashish J. Thakkar. According to Thakkar, the new app has been tailored to the needs of the African consumer. It will be a more localized mobile messaging application that allows people to connect with their friends, families, and colleagues around the world.

Mara Messenger will be competing directly with products like WhatsApp, Viber and WeChat and will include a number of never-before-seen features. The instant messaging app will also enable users to share locations, doodle on images and broadcast information to groups. Mara Messenger is now available on iOS, Android and BlackBerry and will include voice memos and video features.

Thakkar’s plan is to roll out Mara Messenger in multiple languages, across multiple devices, making it accessible to anyone and everyone across Africa and the world.

Further reading on forbes.com

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