Nissan takes big steps in Africa

Japanese automaker Nissan is growing its presence on the continent. Country by country, it is expanding its industrial operations into new markets. First in South Africa, Nigeria, Egypt, then Kenya and Ghana in 2018, and now Algeria. With its new plant in Algeria, Nissan’s total potential production capacity in Africa will increase to about 200,000 vehicles. 

Nissan Motor Co., Ltd. Recently signed a joint venture agreement with a local partner in Algeria to build a $160 million car assembly plant. The plant will have the capacity to build 63,500 passenger cars and light commercial vehicles annually. Building the 1,800-employee factory in Algeria, in the city of Oran, is part of a bigger plan for Africa. Like Volkswagen, Nissan is aggressively investing to increase its business footprint in Africa. 

Ventures Africa quotes Jim Dando, Nissan Group of Africa head of sales and operations: “We are committed to Africa. This commitment is underpinned by the deep realization that you cannot have one solution for an entire continent of 54 different countries, but rather need to get as close as possible to your customers and your distributors.” 

The investment in production facilities is to help Nissan cater for the current increase in consumer demandsAlso several countries have issued policy reforms reforms to reduce the influx of second-hand cars into Africa. 

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