Smartphones 83% up in Africa

The smartphone is rapidly becoming the hottest product in Africa. Smartphone deliveries to Africa and the Middle East (AME) saw an 83 percent growth last year.

The sales of smartphones on the continent are up thanks to the availability of cheaper models and dual-Sim devices on the market. Cheap unlocked Android-powered 3G smartphones, made by Chinese mobile makers like Huawei – are selling for no more than $50 on the streets of Kenya.

Ventures Africa reports that last year, the market share for smartphones priced under $100 soared to 20 percent from 5 percent in 2013 in Africa and the Middle East. In addition, market share of smartphones in the $100 to $200 price range surged from 25 percent in the third quarter last year to 33 percent in the fourth quarter.

The shipment of dual-Sim smartphones increased 34 percent year-on-year in the fourth quarter of last year. Samsung is the preferred handset in Africa while Huawei and Apple followed in second and third places respectively.

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