China is issuing regulations for influencer marketing. Similar to what other countries – specifically in Europe – have done, the regulations are aimed at guaranteeing the quality of products that influencers endorse on social media and that are sold online.
Influencers have become a major factor in boosting online sales via social media. China’s regulators are worried about sub-standard products and poor after-sales services for the products that influencers showcase.
The National Radio and Television Administration has ordered commercial livestreamers’ advertising products to make sure that they only advertise quality products. “Livestreamers should ensure that their content abides by advertising laws and regulations, guides viewers toward correct values, and does not fool or mislead consumers”, People’s Daily reports.
Further reading on en.people.cn