Chinese brands are closing the gap with western brands

Chinese consumers are becoming more concerned about product quality rather than the origin of brands. As a result of this, 67 per cent of consumers said they favour domestic brands, consumer research firm Mintel said in a research report.

According to the report, reports Shanghai Daily, domestic brands are closing the gap with international brands.

About 42 per cent of Chinese favour domestic food and beverage brands over foreign products compared with 25 per cent that prefer imported snacks. 44 per cent of consumers prefer domestic ready-to-drink beverage brands, 27 per cent favour foreign products.

Baby food is an exception, reports Mintel. In this category, 45 per cent of respondents say they would choose international brands against only 31 per cent who favour domestic products.

The study covered 3,000 consumers aged between 20 and 49 in 10 cities.

Further reading on

Image by Tsingtao

< Previous Next >

Related articles

‘Shanzai’ brands are, Chinese brands that copy other products and manufacture them at ultralow cost to compete on price with established brands.