Michelin China supports startups to fuel innovation

Michelin China is strengthening its position in the Chinese market by connecting to innovative startups that can bring innovative solutions to sustainable mobility. The tire manufacturer supports outstanding startups by launching the Michelin Startup Acceleration Program (MSAP).

The Michelin Asia Incubation Program Office has been created to make dedicated progress corresponding to the innovation ecosystem, and to bring more advanced solutions by facilitating the incubation of new technologies and business models.

Launched by IPO, MSAP has enabled five companies – YunKuaiChong, ShiBei, ArmorTech, LIMA and AmberLink – to work out solutions for optimized charging experience, remote vehicle data collection, intelligent maintenance services, Internet of Vehicles and tire-tracking systems.

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