In China, spirits such as whiskey and cognac are more popular than ever. Even while economic growth seems to slow down, 2018 has been an extremely good year for international whisky and cognac brands.
Diageo, the world’s largest beverage company and owner of brands Johnnie Walker and Smirnoff, saw strong demand in China. Sales grew 20 percent year-on-year. In particular, sales of scotch and Chinese baijiu were stronger than expected, Jing Daily reports.
Other spirits producers share similar 2018 sales numbers. “French spirits group Rémy Cointreau, the maker of Louis XIII cognac that sells for over $2,000 a bottle, reported stellar sales growth in China over the last quarter”, reported Jing Daily. According to the company, cognac sales in China were growing 20 percent on average.
Further reading on jingdaily.com