Though tea is the national drink, many Chinese in large cities like Beijing, Shanghai and Guangzhou prefer to drink coffee. Coffee consumption in China rose from 26,000 metric tons in 2006 to 128,000 tons in 2016.
An International Coffee Organization report released last year said Chinese coffee imports grew by 16 percent year-on-year in 2017, compared with about 2 percent in the United States, the world's largest coffee consumer.
In many first-tier cities in China, there has been a boom in independent coffee shops, underscoring the demand for more high-end coffee. China Daily reports that, with China's move toward a consumer-driven economy, customers are searching for a greater diversity of beverages.
In China Daily, Igor Carneiro, head of trade and investment promotion at the Brazilian embassy in Beijing, said that "a growing number of Chinese now prefer freshly ground coffee. Some even prefer specific coffee beans produced by certain countries. We are facing a prosperous and rapidly growing coffee market in China."
Further reading on chinadaily.com