Open your Starwood Hotel room with Apple Watch

Starwood Hotels is the first hospitality company that will introduce one of the new Apple Watch’s important features. If you have the popular new Apple device, you can open your hotel room with it. The service will first be offered in 2015.

Starwood’s SPG Keyless App for Apple Watch was developed in total secrecy, in order not to disturb the launch of the device on September 9. The app on the watch does more than open hotel room doors, Starwood promises in a blog message.

“When it launches next year there are endless ways Apple Watch will help us enhance our guests’ experiences at our hotels from instantly recognizing guests with a warm, personal welcome to empowering our SPG members to bypass the front desk. We envision that when a guest arrives at a destination airport, a notification will take them to a list of transportation options leading them to their Starwood hotel. When that guest arrives at a hotel with SPG Keyless, a notification will show them their room number with instructions for using Apple Watch to unlock their room. Potentially a day when they arrive at the bar, they'll be asked via notification if they'd like their usual drink brought to the table.” According to Starwood, the marriage of high-tech and high-touch is poised to transform the hotel experience in many exciting ways.