Schiphol Airport Retail partners with Dopper: no to packaged water

“An important step in the fight against plastic pollution”. This is how Schiphol Airport Retail (SAR) and water bottle retailer Dopper describe their partnership to prevent the sale of an estimated 750,000 single-use plastic water bottles every year at the airport. As an alternative, SAR and Dopper offer passengers free water from a new drinking station inside SAR’s flagship L2 store at Amsterdam Airport Schiphol.

SAR – which operates 12 stores at Schiphol ­– claims to be the first airport retailer in Europe to stop selling packaged water. Instead, the stores will sell Dopper’s reusable water bottles. Travellers can also bring their own bottles to the airport to use at the smart Dopper Water Tap.

Image by Dopper

According to MoodieDavittReport, consumer research has shown that convenience is the main reason for buying single-use plastic water bottles. In addition, public water taps are perceived as hard to find and people see taps without a clear owner as unhygienic.

To change this perception, the Dopper Water Tap in SAR’s store want to make a positive impact and aims to encourage the 70 million passengers that annually pass through the airport to use tap water. To engage with travellers at the airport, the smart tap tracks how much water has been tapped, how many single-use plastic water bottles have been saved and how much CO2-emission has been prevented.