Despite recession, Nollywood is alive and kicking

10/2/2017 9:35:36 AM

Nollywood, Nigeria’s film industry, has never been healthier. While Nigeria is still in recession, the country’s film industry is doing exceptionally well. The latest blockbuster, ‘The Wedding Party’ is a huge box office success, attracting audiences in Africa and around the world.

Nollywood, which produces about 2,000 films a year, is the world's second-biggest film industry outside India. In 2014, Nollywood generated $7.2 billion or 1.4 percent of Nigeria's economy, according to the Oxford Business Group.

Nollywood’s most recent success, ‘The Wedding Party’, is a comedy about the marriage of two people from Igbo and Yoruba ethnic groups, with their families engaging in entertaining rivalries. The film has turned huge crowds in Nigeria; in the first two months since the release, the film generated 400 million naira (about €1.2 million), breaking Nigeria’s record.

Nigerian films are attracting attention abroad. About a dozen Nigerian films including ‘The Wedding Party’ have been shown at international film festivals.
As ENCA reports, “the improving quality of local productions, the explosion of pan-African satellite television channels and the opening of more modern cinemas, has helped the industry take off.”

Further reading on Enca

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