Jumia is now the number 1 e-commerce platform in Africa. The owner, the Africa Internet Group (AIG), is now connecting all of its companies to Jumia’s ecosystem. Jumia now offers access to products and services from nine leading platforms.
Nigerian-owned AIG is now the largest e-commerce company on the continent. Jumia is currently operating in about 11 countries. Ventures Africa reports that customers can now buy an unprecedented array of product online via the Jumia system. African consumers can now book hotels via Jumia, buy local products and brands and do business online with real estate agents, car dealers, large companies and logistic companies.
AIG has also rebranded all of its platforms by renaming them with Jumia as a prefix followed by the names of different industries the ventures belong. Hotel booking platform Jovago will now be known as Jumia Travel, Food delivery platform HelloFood is now Jumia Food, Community marketplace Kaymu becomes Jumia Market, Real estate Lamudi rebrands as Jumia House, OLX competitor Vendito is now Jumia Deals, Everjobs is Jumia Jobs, Vehicle marketplace Carmudi will now be known as Jumia Cars and AIG’s logistics services AIG Express has changed to Jumia Services.
Further reading on venturesafrica.com
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