Chinese tourism on the up | Biz weekly

China’s outbound travels are still going up, says the UN World Tourism Organization (UNWTO). After becoming the world’s largest bloc of outbound travellers in 2012, even more Chinese tourists travelled the world in 2013.

China is now the largest outbound tourism market for the second year in a row, after surpassing Germany in 2012. 97 Million Chinese tourists that travelled abroad, resulting in an increase in travel expenditure of 28 percent in the first three quarters of 2013. Asia brokerage group CLSA predicts that the number will double in six years; by 2020, 200 million Chinese will visit the tourist destinations of the world. The numbers will go up due to higher pay, more annual leave, relaxed visa policies, worsening mainland pollution, and overloaded domestic tourism infrastructure at home.

Many other tourism industries will benefit from the surge as well. On Aaron Fischer, CLSA’s head of consumer and gaming research, was quoted: “Explosive projected growth in outbound Greater China travel numbers offers immense opportunity for countries to benefit from Chinese tourists’ desire for new experiences—from sightseeing to food, to hotels, to gaming and shopping. Tourists will become increasingly savvy, independent and demand high quality experiences and service.”

United States and France are expected to benefit most from the trend. It is estimated that by 2020, 5.7 million Chinese will visit the United States and 3.9 million will go to France.

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