China’s consumers keen on imported products

China’s consumers have a soft spot for imported products. A survey showed that China’s buyers of consumer products tend to choose international products and brands in some clear categories. Business prospects are particularly good for cosmetics, watches and glasses.

In a survey by the Chinese Ministry of Commerce, consumers indicated that imported products account for about 30 percent of their total consumption. Xinhuanet reports that this is specifically the case in product categories such as cosmetics, followed by maternal and infant supplies, watches and glasses.

A large part of the respondents (about 31 percent) expects to be spending more in the next six months on imported cosmetics, watches and glasses. The biggest share of sales of imported products is recorded in passenger vehicles. To Chinese firms that import products from abroad, brand is the decisive factor for Chinese firms. Wine, fresh fruit, beer and milk are other popular imported products.

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