Online buying in rural China: consumers favour robots and imported goods

When buying online, consumers in China’s smaller cities and rural areas are increasingly fond of smart and quality products. A report by e-commerce giant Alibaba's Taobao village and think tank Aliresearch shows that specifically robots and imported goods are getting more popular.

The report looked at the consumption trends in the first 11 months of 2018 in the nearly 3,000 county-level administrations in China. It shows that robot vacuum sales are a big hit, closely followed by the stir-fry robot, which has become a popular smart kitchenware item.

Xinhuanet reports that agricultural drones sales online are going up in counties in the northeast regions. According to Aliresearch, farmers in the traditional agricultural base are applying the drones to modernize their production. Other categories that show rapid sales growth are imported health, skincare and makeup products.

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