China’s Food and Drug Administration (CFDA) has issued strict new regulations that will have an impact on how cosmetics are marketed in China. From now on, it is illegal to identify a beauty product as having “medical benefits”.
The new regulations indicate that China is following global FDA standards. Many countries do not approve “medical” cosmetics. Following the announcement of China’s CFDA the popular Chinese e-commerce platform Taobao started blocking “medical cosmetics” searches on their site.
Cosmetics brands such as La Roche-Posay and Vichy have reportedly removed all “medical” terms from their official websites.
According to the new regulation, claiming any medical effect on packaging or in promotional campaigns is now considered illegal. “Specific cosmetic ingredients can no longer be referred to as medical, including the popular skincare ingredient EGF (epidermal growth factor, which supposedly speeds wound recovery)”, Jing Daily reports.
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