Chinese readers are rediscovering traditional bookstores

Consumers in China are rediscovering the advantages of buying books in bookstores. The trend towards reading e-books and buying at online bookstores has changed, as many Chinese readers are returning to traditional book shops.

People’s Daily reports that the brick-and-mortar bookstores have managed to attract more people by offering a wider range of products and new services. According to the report, book stores pay more attention to their looks and athmosphere. Today, many book stores also include coffee shops, art galleries, and sections selling cultural products.

The number of bookstores and sales outlets in China grew by 4.3 percent (compared to 2017) to 225,000 by end of 2018. The total sales of publications in the domestic retail sector reached 158 billion yuan (about €20,5 billion), a year-on-year growth of 11.3 percent, the report said.

Book store chains have big plans. A recent survey China’s publishing and book selling industry shows that of 62 chains, some 65 percent plan to open more than five new stores this year, and 18 percent of them will open over 100.

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