Xiaomi opens own stores to compete with Apple and Samsung

China’s Xiaomi has made an important step in the competition with large international smartphone brands. For the first time, Xiaomi is selling its latest smartphone model offline, in a Xiaomi own-brand shop in Shanghai.

Xiaomi, by far the most powerful Chinese competitor of Samsung and iPhone, started online and offline sales of its high-end Mi Note Pro. According to Shanghai Daily, Xiaomi broke its own rule of selling only online to help boost revenue and directly compete with Apple and Samsung.

The move of opening Apple-like stores is expected to help Xiaomi to boost revenue and directly compete with Apple and Samsung in the high-end phone segment, industry insiders.

The €426 Mi Note Pro was sold in Xiaomi’s first bricks and mortar store to 600 local consumers queued to buy the model. The 5.7-inch Mi Note Pro, a rival to the 5.5-inch Apple iPhone 6 Plus, has a 13-megapixel camera offered by Sony, runs on Qualcomm’s Snapdragon 810 chip, 64-gigabyte storage and 4GB memory.

Further reading on shanghaidaily.com

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